ROI Calculator Help

Total Audience

This is the number of people you expect to contact.

Total Budget

This is the amount of money you have for your marketing campaign.

Estimated Response Rate

This is the percentage of people you expect to respond. The typical response rate is based on standard data. Business Strata also offer data lists that can give increased response rates.

Estimated Purchase Rate

This is the percentage of responders you expect will to purchase.

Average Profit Per Sale

This is the amount of money you make from each purchase.

Responders

This is the number of people you estimate will respond to your marketing campaign (Target Audience x Estimated Response Rate).

Purchasers

This is the number of people you estimate will purchase as a result of your marketing campaign (Estimated Purchase Rate x Responders).

Total Profit

This is the amount of money you estimate you will make from all the purchases (Average Profit Per Sale x Number of Purchasers).

ROI

This is the return you will make on your marketing investment (Profit - Total Campaign Budget).

ROI %

This is the return you will make on your marketing investment expressed as a percentage.

Cost Per Response

This is how much it cost to contact each of the responders (Total Budget / Responders).

Cost Per Purchaser

This is how much it cost to contact each of the responders (Total Budget / Purchaser).