Make sure you pick the right data for your marketing campaign.

Selecting the right business data is crucial for the success of your marketing campaign.  There are several things you should consider which will help you choose the right database.

What are your existing customers like?

Analysing your existing customer base will give you the best indication of the type of companies you should target with future marketing campaigns.  As these companies have already bought from you, you should also have success selling to similar organisations.  Look at your existing customer database and ask questions such as;

• Where are they located?
• How big are they?
• What industry are they in?
• What is their turnover?
• Who in the organisation has bought from you?
  

What data fields do you need?

The type of marketing campaign you want to use will impact the information you need.  For example, email marketing requires that the email address is available for every data record you want to contact whilst telemarketing will require the telephone number.

It’s also important that your marketing goes to the person in the organisation who can make a purchase decision.  At Business Strata, we can provide you with the details of the key decision maker, so you can be sure your marketing campaign will reach the right person and not end up in the bin.

What selection criteria should you use?

When selecting data, use the following selection criteria to help you cherry pick just the companies you want to contact:

• Geographical location
  
• Type of business
• Industry type
• Premise type
• Number of employees
• Number of years established
• Company name
• Financial information (e.g. turnover, financial year end, profit before tax, net worth, exports)

How large is the database you are selecting from?

Thomson Local has over 2 million business contacts available for you to select from.  With over 40,000 verification calls made every week, you can be sure you are selecting your data from one of the most comprehensive and accurate UK databases available.

How is the data collected and accuracy maintained?

Thomson Local receives the BT Osis file on a weekly basis.  This file details all changes to UK telephone numbers.  Thomson Local calls each telephone number individually to verify the details are correct and then adds additional information to each record.  Around 40,000 verification calls are made every week so your peace of mind is assured.