How to increase your sales.

What is a close?

• ‘putting an end to’ or ‘finishing something’.
• In selling, this means the process used to bring your customer to a decision, whether it be yes or no.
• Closing actually is a logical progression of ideas bringing about a decision.

Why should I close?

• A basic human instinct is to "put off `till tomorrow."
• One of the biggest problems people have is making decisions, and because of that, many things that could be accomplished never are.

When should I close the sale?

• Everything you say to your customer is directed toward closing the sale.
• You begin closing the sale when you first meet them.
• From the very beginning, all of your talking, thinking, and action should be directed toward closing.
• Remember, the ABC's of selling are extremely vital to your success - ALWAYS BE CLOSING.

What is the best close?

• The very best close is a really enthusiastic and excellent presentation.
• By creating an excitement and desire for your product through an enthusiastic and excellent presentation, a "yes" in the final close is almost assured.

One of your purposes for closing is to help fulfil needs, problems, and desires that were established during your demonstration.

Something to keep in mind is that many times you have more knowledge than your customer about how your products will fill their needs, problems, and desires.

Therefore, it is important that you use show them how your products and services will fill their needs, solve their problems, and fulfil their desires. 

Remember: The greatest close ever is an enthusiastic, emotion packed, fantastic presentation!