http://www.businessstrata.com/Win/News-Archive/RSS-Feed/ Business Strata - Business Headlines Thu, 02 Jul 2009 11:44:37 GMT Email marketing allows growing businesses to give quick responses to their clients, an expert has claimed... Thu, 02 Jul 2009 11:44:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82973 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82973 Growing businesses have been urged by an expert to build trust with customers when using email marketing... Wed, 01 Jul 2009 15:49:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82972 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82972 New research has suggested that a number of growing businesses do not know how beneficial their direct marketing efforts are to their operations... Wed, 01 Jul 2009 11:49:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82971 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82971 Growing businesses that are looking to promote their goods or services as eco-friendly through direct marketing must be clear on the claims they make, it has been claimed... Wed, 01 Jul 2009 09:27:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82970 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82970 Growing businesses that are looking to expand their contacts in the world of direct marketing could benefit from a new series of events announced by an industry body... Tue, 30 Jun 2009 09:37:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82969 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82969 Growing businesses could benefit from using strategies related to direct marketing to make improvements to their overall online presence, it has been claimed... Mon, 29 Jun 2009 11:15:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82968 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82968 Growing businesses are increasingly choosing to invest in emerging direct marketing platforms, it has been suggested... Mon, 29 Jun 2009 09:54:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82967 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82967 Around one in four growing business owners turn to their parents for advice on issues related to their company, according to new research... Fri, 26 Jun 2009 14:58:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82966 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82966 The growth of email marketing as a channel is set to encourage firms to up their game in terms of best practice, it has been claimed... Fri, 26 Jun 2009 11:47:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82965 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82965 Email marketing allows growing businesses to give quick responses to their clients, an expert has claimed... Fri, 26 Jun 2009 09:45:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82964 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82964 Growing businesses could benefit from outsourcing some of their operations in the current economic climate, it has been claimed... Thu, 25 Jun 2009 15:30:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82963 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82963 A competition created to give youngsters experience of the work of the direct marketing industry has received a record number of entries... Thu, 25 Jun 2009 11:17:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82962 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82962 Growing businesses can forge a stronger bond with clients through email marketing, according to an expert... Thu, 25 Jun 2009 09:49:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82961 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82961 An expert has claimed that email marketing is "the best way" for growing businesses to reach potential clients... Wed, 24 Jun 2009 15:33:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82960 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82960 Growing businesses that do not have an online presence could be harming their future growth, new figures have suggested... Wed, 24 Jun 2009 11:19:10 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82958 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82958 Growing businesses should consider both the timing and relevance of their direct marketing campaigns, it has been claimed... Wed, 24 Jun 2009 09:23:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82959 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82959 Growing businesses could benefit from using direct mail to reach consumers, an expert has claimed... Tue, 23 Jun 2009 15:16:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82957 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82957 A new qualification based on digital and interactive marketing is to be launched at the start of July... Tue, 23 Jun 2009 11:37:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82956 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82956 New research has suggested how growing businesses could benefit from receiving outside help on their direct marketing campaigns... Tue, 23 Jun 2009 09:20:54 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82955 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82955 Growing businesses can improve the relevance of their direct marketing by using a customer relationship management (CRM) system, it has been claimed... Mon, 22 Jun 2009 15:27:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82954 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82954 Growing businesses can easily improve their reputation with consumers through email marketing, according to an expert... Mon, 22 Jun 2009 11:39:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82953 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82953 Companies could be missing out on a major increase in sales if they do not start to use web-based marketing platforms, it has been suggested... Mon, 22 Jun 2009 09:41:13 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82952 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82952 Growing businesses seeking tips on how to improve their email marketing could soon take advantage of a new blog... Fri, 19 Jun 2009 14:52:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82951 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82951 Growing businesses must ensure their direct marketing is relevant to its audience if they want to drive customer response, it has been claimed... Fri, 19 Jun 2009 11:33:22 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82950 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82950 Growing businesses must ensure they use email marketing to "make an impact" on subscribers, according to an expert... Fri, 19 Jun 2009 09:25:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82949 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82949 New research has revealed that growing businesses are most likely to use email marketing to reach their consumers... Thu, 18 Jun 2009 15:10:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82948 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82948 New figures have suggested that the growth in the use of web-based advertising strategies such as email marketing is set to continue in the next few years... Thu, 18 Jun 2009 10:59:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82947 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82947 An expert has claimed that growing businesses risk putting themselves at a disadvantage if they cut their IT budgets... Thu, 18 Jun 2009 09:44:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82946 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82946 A number of growing businesses are increasingly using smartphones as part of their day-to-day operations, according to new research... Wed, 17 Jun 2009 15:56:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82945 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82945 The popularity of email marketing as a promotional tool is set to rise in the next five years, new research has predicted... Wed, 17 Jun 2009 11:22:06 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82944 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82944 All growing businesses across the UK will have access to broadband within the next three years, the government has claimed in a new report... Wed, 17 Jun 2009 09:14:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82943 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82943 Using email marketing in conjunction with social media profiles is a useful way for firms to keep in touch with consumers, it has been claimed... Tue, 16 Jun 2009 15:56:07 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82942 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82942 Growing businesses should use email marketing to get to know their customers better, it has been claimed... Tue, 16 Jun 2009 11:27:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82941 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82941 Growing businesses that are looking to add another platform to their direct marketing strategies should consider mobile advertising, it has been claimed... Tue, 16 Jun 2009 09:17:10 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82940 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82940 Growing businesses should not shy away from trying new things when it comes to their email marketing, according to an expert... Mon, 15 Jun 2009 16:06:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82939 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82939 An expert has claimed that growing businesses should not cut their spending on data storage over the long-term... Mon, 15 Jun 2009 11:54:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82938 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82938 The Institute of Direct Marketing (IDM) is to hold a series of presentations on the way several major companies use data strategies to enhance their promotions... Mon, 15 Jun 2009 10:03:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82937 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82937 John Hornby, chief executive of the Lettershop Group, has been awarded the Robert Bill Award by the Direct Marketing Association (DMA)... Fri, 12 Jun 2009 15:53:45 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82936 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82936 Growing businesses could benefit greatly from using email marketing to reach their clients, it has been claimed... Fri, 12 Jun 2009 11:41:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82935 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82935 An expert has claimed that direct marketing is now "an essential part" of business operations... Fri, 12 Jun 2009 09:51:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82934 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82934 Growing businesses need to focus on three issues when planning their email marketing campaigns, according to an expert... Thu, 11 Jun 2009 15:36:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82933 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82933 Companies that use email marketing should ensure they do not fall into "lazy" habits, an expert has claimed... Thu, 11 Jun 2009 11:34:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82932 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82932 Direct marketing is becoming more scientific as a growing number of businesses use technology to support their campaigns... Thu, 11 Jun 2009 09:44:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82931 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82931 A leading marketing body has announced the appointment of the two people it hopes will spearhead its new leadership structure... Wed, 10 Jun 2009 15:39:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82930 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82930 New research has suggested that growing businesses are failing to make data a key part of their digital strategies... Wed, 10 Jun 2009 11:34:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82929 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82929 Growing businesses that improve the targeting of their direct marketing will see an increase in their return on investment, it has been claimed... Wed, 10 Jun 2009 09:45:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82928 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82928 Growing businesses should do their best to ensure email marketing messages are fully personalised to suit their recipients, according to an expert... Tue, 09 Jun 2009 15:55:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82927 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82927 New research has revealed how growing businesses could benefit from choosing to use email marketing to promote their products and services... Tue, 09 Jun 2009 11:36:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82926 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82926 A leading direct marketing organisation has revealed plans to showcase its qualifications at the upcoming Education Live event... Tue, 09 Jun 2009 09:19:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82925 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82925 An expert has claimed that email marketing is "by far" the platform consumers in the UK are most likely to contacted through... Mon, 08 Jun 2009 15:47:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82924 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82924 The Institute of Direct Marketing (IDM) has celebrated the advertising efforts of a range of companies at its annual Business Performance Awards... Mon, 08 Jun 2009 11:55:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82923 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82923 The Lincolnshire wing of the Chartered Institute of Marketing (CIM) has announced the appointment of its first president... Mon, 08 Jun 2009 09:47:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82922 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82922 A leading marketing industry body has announced that one of its managing directors is leaving his post... Fri, 05 Jun 2009 14:35:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82921 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82921 New research has highlighted that growing businesses should underestimate the value of timing in direct marketing... Fri, 05 Jun 2009 11:13:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82920 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82920 New research has revealed that professionals in the direct marketing sector are becoming more and more confident about the future... Fri, 05 Jun 2009 09:27:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82919 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82919 Growing businesses that choose to use email marketing to reach clients could be better off than rival firms that do not, it has been claimed... Thu, 04 Jun 2009 15:49:45 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82918 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82918 Growing businesses have been urged to consider the aesthetics of their direct mail messages when they plan marketing campaigns... Thu, 04 Jun 2009 11:39:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82917 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82917 Growing businesses should not regard mobile and email marketing as separate entities, an expert has claimed... Thu, 04 Jun 2009 10:02:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82916 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82916 Research has shed light on the potential benefits that an online presence could have for growing businesses... Wed, 03 Jun 2009 15:36:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82915 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82915 Growing businesses could boost their marketing conversion rates by using email promotions, it has been suggested... Wed, 03 Jun 2009 11:34:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82914 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82914 The Chartered Institute of Marketing (CIM) has confirmed the categories which will be included in its first national Marketing Excellence Awards... Wed, 03 Jun 2009 09:24:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82913 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82913 Growing businesses should ensure that they use direct marketing to encourage clients to be loyal to their services, an expert has claimed... Tue, 02 Jun 2009 15:21:56 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82912 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82912 Companies can creative successful email marketing campaigns in several ways, according to an expert... Tue, 02 Jun 2009 11:56:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82911 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82911 Growing businesses should ensure that their offline and online marketing campaigns complement each other, new research has suggested... Tue, 02 Jun 2009 11:33:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82910 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82910 News, party and newsletter are among the most popular subject line terms used in email marketing, according to a report... Tue, 02 Jun 2009 09:30:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82909 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82909 A number of growing businesses are maintaining their focus on acquiring new custom despite the current economic climate, a new study has suggested... Mon, 01 Jun 2009 15:46:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82907 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82907 Growing businesses must ensure they keep in regular contact with clients through the use of direct marketing, it has been claimed... Mon, 01 Jun 2009 15:45:55 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82908 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82908 New research has revealed that a number of growing businesses are beginning to integrate Twitter into their direct marketing strategies... Mon, 01 Jun 2009 15:13:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82906 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82906 Growing businesses should not hesitate to add recycle logos to their direct marketing messages, a new study has claimed... Mon, 01 Jun 2009 11:59:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82905 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82905 Growing businesses that choose to embrace IT could benefit in the long-term, an expert has suggested... Mon, 01 Jun 2009 09:13:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82904 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82904 Growing businesses have been warned over the importance of having a strategy in place for email marketing... Fri, 29 May 2009 15:06:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82374 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82374 Email marketing looks set to remain a popular promotional channel for a number of firms for years to come, according to new research... Fri, 29 May 2009 14:59:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82375 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82375 New research has suggested that content management systems (CMS) are becoming increasingly popular to growing businesses... Fri, 29 May 2009 14:59:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82376 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82376 The Chartered Institute of Marketing (CIM) has revealed it is to present a case study at an upcoming conference... Fri, 29 May 2009 11:27:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82166 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82166 Growing businesses that are thinking about adding mobile promotions to their direct marketing mix could benefit from new guidelines published by the Internet Advertising Bureau (IAB)... Fri, 29 May 2009 09:11:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82033 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=82033 New research has suggested that B2B lead generation can provide a welcome boost to the direct marketing campaigns of growing businesses... Thu, 28 May 2009 15:04:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80967 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80967 An expert has claimed that email marketing is one platform that offers growing businesses an easy way to test promotions... Thu, 28 May 2009 15:03:52 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80968 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80968 Growing businesses that use email marketing should not think they have to constantly dream up new ideas to engage customers, it has been suggested... Thu, 28 May 2009 11:42:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80770 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80770 Growing businesses need qualified direct marketing staff to help them through the current economic climate, it has been suggested... Thu, 28 May 2009 09:42:45 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80649 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=80649 The use of split testing techniques could be key to improving email marketing campaigns, it has been claimed... Wed, 27 May 2009 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79614 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79614 The Chartered Institute of Marketing (CIM) has announced plans to launch a new report at a major event next month... Wed, 27 May 2009 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79615 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79615 New research has revealed that many businesses should consider doing more to protect valuable information including data lists... Wed, 27 May 2009 15:29:31 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79577 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79577 Firms should consider adapting their direct marketing into "transpromotional advertising", it has been claimed... Wed, 27 May 2009 12:03:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79380 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79380 Growing businesses need direct marketing more than ever, according to an expert... Wed, 27 May 2009 09:44:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79247 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=79247 The Direct Marketing Association (DMA) has unveiled a new online tool designed to help companies create an environmental policy for their operations... Tue, 26 May 2009 15:01:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=78143 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=78143 New research has highlighted the potential growth of online advertising platforms including email marketing... Tue, 26 May 2009 15:00:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=78144 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=78144 Growing businesses across the UK have highlighted in a new study that the security of their data lists is a concern for them... Tue, 26 May 2009 11:12:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=77922 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=77922 Growing businesses can gain an improved response from their direct marketing by trying to understand their clients, according to an advice website... Tue, 26 May 2009 09:14:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=77801 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=77801 The Direct Marketing Association (DMA) has visited Manchester to launch its latest major industry standard... Fri, 22 May 2009 15:12:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72612 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72612 The Chartered Institute of Marketing (CIM) has revealed plans to offer graduates advice on their future careers at an upcoming event... Fri, 22 May 2009 14:42:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72587 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72587 Growing businesses should class all email marketing campaigns as a chance to boost the quality of their promotions, according to an expert... Fri, 22 May 2009 11:26:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72389 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72389 Growing businesses in the UK could get massive benefits from marketing and selling products and services online, an expert has suggested... Fri, 22 May 2009 09:28:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72269 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=72269 Direct marketing and PR work can offer growing businesses a great way to tell their story, an expert has claimed... Thu, 21 May 2009 15:49:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=71244 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=71244 Investment in IT could provide growing businesses with the boost that gets them through the current recession, according to an expert... Thu, 21 May 2009 14:52:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=71182 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=71182 B2B email marketers are most likely to drive subscriptions by offering clients incentives to sign, according to new research... Thu, 21 May 2009 14:48:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=71183 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=71183 A leading direct marketing organisation has joined forces with a range of other companies to highlight the benefits of lead generation... Thu, 21 May 2009 11:34:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=70998 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=70998 Companies that fail to send regular direct marketing messages to their clients could be inadvertently jeopardising their future, according to new research... Thu, 21 May 2009 09:28:54 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=70877 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=70877 An expert has claimed that the effectiveness of email marketing as a tool to reach consumers can be both "a blessing and a curse"... Wed, 20 May 2009 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69854 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69854 Growing businesses should ensure that all email marketing they send is relevant to its audience, it has been claimed... Wed, 20 May 2009 15:53:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69841 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69841 Growing companies should take care when carrying around their business data on mobile devices, according to an expert... Wed, 20 May 2009 11:23:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69587 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69587 The Chartered Institute of Marketing (CIM) has appointed two industry experts to its Welsh board... Wed, 20 May 2009 09:21:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69466 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=69466 New research has revealed that a number of companies that use email marketing collect data from consumers but fail to use it to improve their campaigns... Tue, 19 May 2009 15:29:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68422 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68422 A number of growing business managers continue working even when they get home at night, new research has revealed... Tue, 19 May 2009 15:29:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68423 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68423 Growing businesses that use email marketing have a very flexible promotional channel at their disposal, it has been claimed... Tue, 19 May 2009 15:28:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68409 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68409 Growing businesses should class all email marketing campaigns as a chance to boost the quality of their promotions, according to an expert... Tue, 19 May 2009 11:45:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68199 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68199 The Chartered Institute of Marketing (CIM) has revealed that a recent event it held at its head office in Berkshire was a success... Tue, 19 May 2009 11:41:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68186 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68186 Growing businesses looking to improve their direct marketing can now get hold of detailed reports on the habits of consumers from Specific Media, it has been revealed... Tue, 19 May 2009 09:29:18 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68065 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=68065 Growing businesses that use email marketing should be sensible when trying to acquire more addresses for their data lists, it has been claimed... Mon, 18 May 2009 15:08:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66978 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66978 Research has revealed that growing businesses could be missing out by not having an online presence... Mon, 18 May 2009 15:07:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66979 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66979 Direct mail is still an option for growing businesses in this current economic climate, it has been claimed... Mon, 18 May 2009 11:47:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66777 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66777 Growing businesses that want to boost the number of people visiting their websites should use email marketing, it has been claimed... Mon, 18 May 2009 09:27:34 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66646 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=66646 Growing businesses should consider the domain names they use as part of their email marketing and online presence, a study has suggested... Fri, 15 May 2009 15:20:49 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62801 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62801 Growing businesses need to ensure they send highly relevant B2B email marketing when dealing with the so-called "Millennial Generation", according to an expert... Fri, 15 May 2009 15:19:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62802 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62802 New research has highlighted how growing businesses could benefit from having an online presence... Fri, 15 May 2009 15:06:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62788 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62788 Companies should not use the economic downturn as a reason to not consider improving the green credentials of their IT operations, it has been claimed... Fri, 15 May 2009 11:58:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62598 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62598 The Direct Marketing Association (DMA) is set to hold an event next month to show growing businesses how they can improve the quality of their data... Fri, 15 May 2009 09:25:18 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62573 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62573 Using automated software to support direct marketing campaigns can be major advantage for growing businesses, according to an expert... Thu, 14 May 2009 15:53:21 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62572 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62572 A leading marketing expert from the other side of the Atlantic has been confirmed as a guest speaker at an upcoming direct marketing conference... Thu, 14 May 2009 15:26:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62571 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62571 Growing businesses should ensure they phrase their email marketing correctly to ensure a major response, according to an expert... Thu, 14 May 2009 11:25:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62569 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62569 A new white paper has been published to give growing businesses advice on how to add video to email marketing... Thu, 14 May 2009 09:21:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62570 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62570 A number of growing businesses are planning to increase their investment in direct marketing during the next 12 months, according to new research... Wed, 13 May 2009 15:32:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62568 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62568 An expert has claimed that email marketing is proving itself to be an essential promotional tool for firms looking to survive in the current financial climate... Wed, 13 May 2009 15:01:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62566 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62566 A new study has highlighted that many growing businesses may be adding mobile advertising to their direct marketing mix... Wed, 13 May 2009 14:58:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62567 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62567 Nearly half of all growing businesses in the UK do not have a website, according to new research by 1&1 Internet... Wed, 13 May 2009 11:10:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62565 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62565 An expert has urged growing businesses to ensure their email marketing is as relevant as possible... Wed, 13 May 2009 09:28:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62564 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62564 Organisers of a major direct marketing conference are celebrating after the event proved popular with growing businesses looking to improve their promotions... Tue, 12 May 2009 15:38:56 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62563 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62563 Growing businesses have the chance to take advantage of an "unbeatable" return on investment (ROI) if they use email marketing, according to an expert... Tue, 12 May 2009 15:16:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62562 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62562 The organisation that regulates the advertising and direct marketing industries has appointed a new chief executive... Tue, 12 May 2009 11:53:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62561 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62561 The Institute of Direct Marketing (IDM) has announced the shortlist of its upcoming awards event celebrating some of the best promotional campaigns of the past 12 months... Tue, 12 May 2009 09:41:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62560 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62560 New research has demonstrated the need for growing businesses to maintain trust with clients with web-based retail platforms or promotional avenues such as email marketing... Mon, 11 May 2009 16:07:22 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62558 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62558 Growing businesses should not resist the urge to make their email marketing subject lines as creative as they desire, an expert has suggested... Mon, 11 May 2009 16:06:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62559 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62559 A number of growing businesses are turning to integrated solutions to improve their direct marketing, it has been suggested... Mon, 11 May 2009 14:54:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62557 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62557 A leading direct marketing advice website has called on growing businesses to be sensible in their use of email as a promotional tool... Mon, 11 May 2009 11:59:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62556 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62556 The Department for Environment, Food and Rural Affairs (Defra) has announced it is to hold free workshops on how firms can make their direct marketing greener... Mon, 11 May 2009 09:31:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62555 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62555 A number of growing businesses are planning to use automated platforms to control their direct marketing efforts, according to new research... Fri, 08 May 2009 15:36:36 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62554 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62554 A leading marketing organisation is set to work on implementing the next stage of its restructuring programme... Fri, 08 May 2009 12:35:18 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62553 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62553 Companies could potentially benefit from offering their employees the chance to work from home, it has been claimed... Fri, 08 May 2009 11:33:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62552 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62552 The Direct Marketing Association (DMA) is set to hold an event next month to show growing businesses how they can improve the quality of their data... Fri, 08 May 2009 09:12:22 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62551 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62551 Growing businesses have been urged to ensure their direct marketing efforts are about more than just visibility... Thu, 07 May 2009 15:40:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62548 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62548 Firms that use email marketing should not be afraid to change their strategies from time to time, it has been claimed... Thu, 07 May 2009 15:39:56 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62549 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62549 New research on the habits of consumers in the UK has highlighted the importance of an online presence to businesses... Thu, 07 May 2009 15:39:13 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62550 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62550 An expert has suggested that growing businesses should not be afraid of approaching outside firms for help with their direct marketing... Thu, 07 May 2009 11:54:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62547 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62547 The Chartered Institute of Marketing (CIM) has confirmed that one of is promotional experts is to speak at a major upcoming conference... Thu, 07 May 2009 09:27:06 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62546 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62546 Growing businesses must get out of the routine of viewing their direct marketing as a cost, it has been claimed... Wed, 06 May 2009 15:50:13 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62544 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62544 Growing businesses should consider integrating social mediums into their direct marketing mix, it has been claimed... Wed, 06 May 2009 15:49:56 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62545 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62545 Companies should not disregard direct mail in favour of online promotions, an expert has suggested... Wed, 06 May 2009 11:32:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62543 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62543 The impact of the economic downturn has led companies of all sizes to reconsider how they spend their direct marketing budgets... Wed, 06 May 2009 10:47:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62542 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62542 New research has revealed that growing businesses are planning to increase their investment in online promotional strategies such as email marketing... Wed, 06 May 2009 08:55:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62541 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62541 Growing businesses do not need to always offer consumers something when sending them direct mail marketing, it has been claimed... Tue, 05 May 2009 15:43:59 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62538 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62538 New research has suggested that growing businesses may benefit from choosing other direct marketing platforms ahead of Twitter for their promotions... Tue, 05 May 2009 14:11:55 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62539 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62539 A number of growing businesses are adding affiliate promotions to their direct marketing mix, new figures have suggested... Tue, 05 May 2009 14:10:18 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62540 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62540 A leading direct marketing organisation has announced details about its upcoming annual conference... Tue, 05 May 2009 11:44:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62537 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62537 Growing businesses should not underestimate the role their websites play in attracting custom, according to an expert... Tue, 05 May 2009 09:27:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62536 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=62536 Mailing lists can play a fundamental role in making direct marketing more efficient, according to an expert... Fri, 01 May 2009 14:29:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61975 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61975 Growing businesses should not underestimate the importance of targeting to their email marketing campaigns, according to an expert... Fri, 01 May 2009 14:28:02 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61976 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61976 Web-based promotions can be "even more useful" to growing businesses during the current economic climate, an expert has claimed... Fri, 01 May 2009 11:09:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61798 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61798 Growing businesses should not underestimate the importance of their branding in the current economic downturn, an expert has claimed... Fri, 01 May 2009 09:54:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61714 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=61714 Growing businesses that use email marketing should consider integrating the channel with social media platforms, according to an expert... Thu, 30 Apr 2009 15:35:52 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60641 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60641 Growing businesses should not pass up the opportunities that may arise from the current economic climate, an expert has claimed... Thu, 30 Apr 2009 12:32:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60475 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60475 The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video promotions... Thu, 30 Apr 2009 11:54:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60428 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60428 The addition of personalised URLs to direct mail messages could increase levels of consumer response, an expert has claimed... Thu, 30 Apr 2009 09:36:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60305 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=60305 Evidence has emerged that the number of firms choosing to add mobile promotions to their direct marketing mix is increasing... Wed, 29 Apr 2009 15:41:49 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59253 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59253 A leading financial services company is preparing to launch its latest series of seminars offering growing businesses a range of advice... Wed, 29 Apr 2009 15:39:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59254 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59254 Companies must ensure they engage with new email marketing subscribers as soon as they sign up to their promotions, according to an expert... Wed, 29 Apr 2009 15:08:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59229 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59229 Growing businesses risk losing the attention of consumers if they do not send relevant direct marketing content, an expert has claimed... Wed, 29 Apr 2009 11:58:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59070 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59070 Growing businesses that would like to improve their customer engagement should consider using direct mail, according to an expert... Wed, 29 Apr 2009 09:38:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59058 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=59058 The Direct Marketing Association (DMA) has made an agreement with TNT Post which will see the pair work to improve the environmental credentials of direct mail... Tue, 28 Apr 2009 15:19:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=58086 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=58086 Companies that regularly send out email marketing should not shy away from asking their clients to sign up to such services, it has been claimed... Tue, 28 Apr 2009 11:52:49 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=57891 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=57891 Two of the UK's leading direct marketing bodies have joined forced with the Chartered Institute of Management Accountants (CIMA) for a new report, it has been announced... Tue, 28 Apr 2009 11:51:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=57892 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=57892 Growing businesses could boost levels of client interest in their products and services by offering consumers rewards for their loyalty, it has been suggested... Tue, 28 Apr 2009 09:02:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=57731 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=57731 The success of a company's email marketing success is largely dependent on their data, it has been claimed... Mon, 27 Apr 2009 15:39:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56735 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56735 The Direct Marketing Commission's chairman has called on companies to ensure they diligently follow industry best practice guidelines... Mon, 27 Apr 2009 15:38:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56736 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56736 The amount of money spent on web-based direct marketing is set to rise over the course of this year, according to new figures... Mon, 27 Apr 2009 15:18:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56714 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56714 The protection of business data is becoming an increasingly important issue for all kinds of companies, according to an expert... Mon, 27 Apr 2009 11:57:51 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56543 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56543 Companies that use email marketing need to ensure they utilise the right systems to support their efforts, according to an expert... Mon, 27 Apr 2009 09:23:07 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56400 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=56400 The Institute of Direct Marketing (IDM) has appointed a new chair for its Digital Council, it has been confirmed... Fri, 24 Apr 2009 15:03:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52500 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52500 Men are more likely to read through newsletters they receive via email, according to a new study... Fri, 24 Apr 2009 14:43:16 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52487 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52487 The Direct Marketing Association (DMA) has announced that Shaun Bailey has been appointed as the new chair of its Agencies Council... Fri, 24 Apr 2009 11:47:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52450 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52450 Growing businesses can cut their direct marketing spend by increasing their use of technology, it has been claimed... Fri, 24 Apr 2009 10:04:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52449 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52449 A new white paper published by the Chartered Institute of Marketing (CIM) could be useful for businesses of all sizes, it has been claimed... Thu, 23 Apr 2009 14:47:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52448 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52448 Growing businesses that use online promotions such as email marketing could be interested in new research that claims consumers are changing their use of the internet... Thu, 23 Apr 2009 14:14:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52446 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52446 New research has suggested the benefits that an online presence could have for growing businesses in the UK... Thu, 23 Apr 2009 14:13:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52447 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52447 Men are more likely to read through newsletters they receive via email, according to a new study... Thu, 23 Apr 2009 11:36:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52445 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52445 Growing businesses must ensure that any data they have stored online is available and backed up in another location, according to an expert... Thu, 23 Apr 2009 09:33:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52444 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52444 Growing businesses that want to improve their environmental credentials should consider using email marketing to reach consumers, an expert has claimed... Wed, 22 Apr 2009 14:35:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52443 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52443 Growing businesses that use email marketing should not disregard the importance of testing campaigns, an expert has claimed... Wed, 22 Apr 2009 11:42:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52442 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52442 The Chartered Institute of Marketing has announced that its library catalogue is now open to the public for the first time... Wed, 22 Apr 2009 11:21:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52441 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52441 Growing businesses in the UK can access direct marketing advice at a new website, it has been announced... Wed, 22 Apr 2009 09:20:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52440 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52440 Growing businesses must become "smarter" with their use of direct marketing if they want to thrive during the recession, an expert has claimed... Tue, 21 Apr 2009 11:56:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52438 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52438 New research has revealed that one in five growing businesses are confident about the future of their operations... Tue, 21 Apr 2009 11:55:34 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52439 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52439 A leading UK-based direct marketing organisation is holding a series of free seminars at its head office in the next month, it has been announced... Tue, 21 Apr 2009 11:38:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52437 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52437 Planning could be key to the survival of many growing businesses during the economic downturn, according to an expert... Tue, 21 Apr 2009 09:03:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52436 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52436 Research is the key element of all direct marketing campaigns during the recession, according to one industry expert... Mon, 20 Apr 2009 16:19:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52435 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52435 The government must not be "indifferent" to Britain's need for universal broadband facilties, the business secretary has claimed... Mon, 20 Apr 2009 15:59:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52433 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52433 Growing businesses that use both direct mail and email marketing should not class them as similar promotional activities, an expert has claimed... Mon, 20 Apr 2009 15:56:52 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52434 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52434 The Direct Marketing Association (DMA) has announced the launch of a new business consultancy service... Mon, 20 Apr 2009 12:01:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52432 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52432 One of the UK's leading direct marketing organisations has launched a redeveloped website... Mon, 20 Apr 2009 11:49:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52431 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52431 Growing businesses that focus on the technological side of their services in email marketing messages could be wasting their time, an expert has suggested... Mon, 20 Apr 2009 09:12:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52430 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52430 Growing businesses are cutting back on the introduction of green IT systems due to the economic climate, a new study has suggested... Fri, 17 Apr 2009 15:06:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52429 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52429 Growing businesses could benefit from using behavioural advertising as part of their direct marketing strategies when it becomes more common, a study has suggested... Fri, 17 Apr 2009 12:38:49 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52426 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52426 A leading direct marketing organisation has announced it is offering taster sessions for its training courses at an upcoming London event... Fri, 17 Apr 2009 11:52:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52427 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52427 Growing businesses using direct marketing are increasingly placing a priority on the return on investment (ROI) they get from their promotions, according to an expert... Fri, 17 Apr 2009 09:02:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52428 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52428 Growing businesses that use mobile promotions as part of their direct marketing strategies could be eligible for a brand new award created by the Internet Advertising Bureau (IAB)... Thu, 16 Apr 2009 15:45:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52422 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52422 Growing businesses should ensure that they include email marketing in any plans they have to make major announcements, it has been claimed... Thu, 16 Apr 2009 15:44:22 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52423 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52423 Owners of growing businesses that would like to learn more about internet retail can now study the topic thanks to Econsultancy... Thu, 16 Apr 2009 14:31:52 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52424 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52424 Consumers are taking a different approach to searching for products over the web, an expert has claimed... Thu, 16 Apr 2009 12:09:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52425 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52425 Data lists should be treated as a fundamental part of direct marketing campaigns, an expert has claimed... Thu, 16 Apr 2009 09:12:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52421 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52421 New research has suggested that the current economic climate has not dampened the spirits of those looking to buy products and services online... Wed, 15 Apr 2009 15:22:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52420 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52420 Growing businesses could improve the quality of their direct marketing by improving the measurement of how many leads are turned into buyers, new research has suggested... Wed, 15 Apr 2009 15:22:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52418 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52418 Companies that use email marketing to reach consumers should avoid sending irrelevant messages to consumers, it has been claimed... Wed, 15 Apr 2009 15:12:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52419 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52419 Growing businesses could gain inspiration for their email marketing campaigns from direct mail, according to an expert... Wed, 15 Apr 2009 11:52:31 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52417 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52417 Growing businesses may see opportunities for expansion emerge in the current economic climate despite the general doom and gloom, an expert has suggested... Wed, 15 Apr 2009 09:17:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52416 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52416 One of the UK's leading direct marketing organisations has judged a prize at a major conference industry event... Tue, 14 Apr 2009 16:48:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52415 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52415 Companies that plan to use direct mail marketing to reach their clients must ensure they use the best data available to them, it has been claimed... Tue, 14 Apr 2009 14:57:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52414 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52414 Growing businesses need to have IT expertise in order to create successful email marketing, an expert has claimed... Tue, 14 Apr 2009 11:54:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52413 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52413 A new study has highlighted the potential of targeting consumers through web-based direct marketing channels... Tue, 14 Apr 2009 09:44:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52412 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=52412 Female-friendly approaches can help growing businesses boost online marketing, it has been claimed... Thu, 09 Apr 2009 16:02:41 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=51959 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=51959 New data from the US suggests that online marketing is set to grow more popular in the coming year, a trend which could be replicated on this side of the Atlantic... Thu, 09 Apr 2009 12:23:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=51770 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=51770 Marketers should be focusing their efforts on responsible email, it has been claimed... Thu, 09 Apr 2009 10:03:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=51656 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=51656 The Institute of Direct Marketing (IDM) has revealed it is hosting a major event next week to consider the potential of online promotional strategies... Wed, 08 Apr 2009 15:47:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50639 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50639 A leading direct marketing industry organisation has appointed a new regional director for the East of England and Greater London... Wed, 08 Apr 2009 15:47:02 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50640 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50640 A major direct marketing industry event held in London last week proved popular, its organisers have revealed... Wed, 08 Apr 2009 15:24:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50627 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50627 Many companies are becoming increasingly aware of issues related to the protection of business data, according to an expert... Wed, 08 Apr 2009 11:34:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50469 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50469 Firms that have a genuine grasp on their goals and aims could thrive in the current economic climate, according to an expert... Wed, 08 Apr 2009 09:49:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50380 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50380 A lot has been made in recent times of the opportunities that emerging so-called Web 2... Wed, 08 Apr 2009 07:47:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50267 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=50267 Growing businesses need to approach telemarketing in the right manner if they are going to make the format work for them, an expert has claimed... Tue, 07 Apr 2009 15:34:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49357 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49357 People who have just started growing businesses should use a range of direct marketing channels to reach clients, it has been claimed... Tue, 07 Apr 2009 15:06:13 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49337 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49337 Growing businesses that want to make their email marketing more relevant should analyse the behaviour of those who visit their website, an expert has suggested... Tue, 07 Apr 2009 11:41:16 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49209 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49209 Internet-based advertising is expected to outperform other forms of promotions over this year, an expert has claimed... Tue, 07 Apr 2009 09:37:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49210 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=49210 New research has highlighted issues for growing businesses that are planning to use advertising on their websites to bear in mind... Mon, 06 Apr 2009 15:40:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=48199 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=48199 Companies have been warned by an expert not to make any assumptions when using email marketing to reach consumers... Mon, 06 Apr 2009 15:24:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=48186 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=48186 Businesses are becoming increasingly confident in the economic climate, it has bee suggested... Mon, 06 Apr 2009 11:31:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=47963 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=47963 The Federation of Small Businesses (FSB) has claimed that financial advice could be key to helping growing businesses survive the current downturn... Mon, 06 Apr 2009 09:50:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=47856 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=47856 Small and medium-sized companies should gain as much free advice and support as they can, it has been claimed... Fri, 03 Apr 2009 15:50:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43977 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43977 Growing businesses in the UK should not design email marketing that is reliant on the rendering of images, an expert has warned... Fri, 03 Apr 2009 15:32:22 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43963 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43963 A new how-to guide designed to help growing businesses implement low carbon projects has been launched by the Carbon Trust... Fri, 03 Apr 2009 15:30:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43964 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43964 Figures from research company IntelEmail have highlighted how the recession is impacting on email marketing content... Fri, 03 Apr 2009 11:44:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43739 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43739 New guidance designed to show growing businesses how they can integrate Twitter into their direct marketing strategy has been issued... Fri, 03 Apr 2009 09:36:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43606 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=43606 Companies practising telemarketing have been urged by a leading industry representative to act responsibly towards customers... Thu, 02 Apr 2009 16:31:20 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42617 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42617 Women aged 18 or over feel that direct mail marketing is one of the best ways for them to receive coupons or special offers, a study has revealed... Thu, 02 Apr 2009 15:26:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42615 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42615 Growing businesses need to consider the "value" of their messages in order to discover why some subscribers do not respond to them, an expert has suggested... Thu, 02 Apr 2009 15:25:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42616 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42616 Growing businesses have been urged by an expert to discover the benefits that customer data can have for them... Thu, 02 Apr 2009 11:52:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42614 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42614 An expert has claimed that many companies are still not convinced about promoting themselves through social networking platforms such as Facebook... Thu, 02 Apr 2009 09:17:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42613 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42613 Growing businesses need to offer consumers more than just reliable services in order to gain the trust of consumers, according to an expert... Wed, 01 Apr 2009 15:55:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42612 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42612 Growing businesses may need to gain advice from an outside expert on the issue of lead generation, an expert has suggested... Wed, 01 Apr 2009 15:40:07 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42611 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42611 New figures have revealed that online advertising continued to grow during last year... Wed, 01 Apr 2009 12:51:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42610 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42610 An email marketing expert has outlined a range of tips for growing businesses using the platform in the current economic climate... Wed, 01 Apr 2009 11:50:54 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42609 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42609 New guidance designed to show growing businesses how they can integrate Twitter into their direct marketing strategy has been issued... Wed, 01 Apr 2009 09:18:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42608 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=42608 New research has been published that could be vital for growing businesses looking to reach other firms with direct market