http://www.businessstrata.com/Win/News-Archive/RSS-Feed/ Business Strata - Business Headlines Fri, 09 May 2008 16:45:31 GMT A new resource has been launched for growing businesses that are looking to improve their email and direct marketing efforts... Fri, 09 May 2008 16:45:31 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=878 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=878 Email marketing has been named by new research as a popular internet-related promotion technique for online retailers... Fri, 09 May 2008 11:37:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=876 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=876 Businesses have been encouraged to focus on brand response tactics in their advertising by a marketing expert... Fri, 09 May 2008 09:51:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=877 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=877 Businesses can experience "massive benefits" by retargeting old email marketing campaigns towards consumers who have not previously responded, according to a marketing provider... Thu, 08 May 2008 15:36:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=875 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=875 The Chartered Institute of Marketing (CIM) has announced plans for a major conference on the growing importance of social marketing... Thu, 08 May 2008 11:46:34 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=874 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=874 Businesses have been urged by an expert to not cut back on direct marketing despite fears over a recession... Thu, 08 May 2008 09:48:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=873 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=873 Businesses may benefit from using both online and TV marketing rather than just using one of the formats, according to new research... Wed, 07 May 2008 15:51:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=872 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=872 A website that specialises in email marketing advice has extended the amount of information available to businesses that visit it... Wed, 07 May 2008 11:51:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=871 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=871 Ensuring that email marketing is suitable to be viewed on mobile devices is becoming "a serious issue", according to an expert... Wed, 07 May 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=870 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=870 A new tool designed to help companies research the impact of their direct marketing has been launched... Tue, 06 May 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=869 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=869 An alliance established by the Direct Marketing Association (DMA) has urged companies that carry out promotions to "spread the word" over best practice... Tue, 06 May 2008 11:46:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=868 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=868 A new resource has been launched for growing businesses that are looking to improve their email and direct marketing efforts... Tue, 06 May 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=867 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=867 A new study has highlighted the potential benefits for businesses in the UK that use social networking alongside other direct marketing techniques... Fri, 02 May 2008 15:51:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=865 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=865 The Institute of Direct Marketing (IDM) has announced the finalists for its 2008 IDM Business Performance (BPA) Awards... Fri, 02 May 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=866 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=866 Businesses and marketing agencies must be encouraged to make their direct marketing efforts more focused, according to the chief executive of the Advertising Association... Fri, 02 May 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=864 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=864 A new report has shown that direct mail generates less consumer complaints than other forms of promotions and advertising... Thu, 01 May 2008 15:48:51 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=863 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=863 Businesses have been advised that putting themselves in the position of a recipient may be the best way to improve their email marketing... Thu, 01 May 2008 11:48:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=862 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=862 The introduction of compulsory opt-in rules for direct marketing could have a negative effect on promotions, according to an expert... Thu, 01 May 2008 09:31:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=861 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=861 Running "re-opt in" email marketing campaigns can be useful to businesses, according to an expert... Wed, 30 Apr 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=860 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=860 Businesses have been told that it is "key" for them to test out their email marketing before sending it out to a mass audience... Wed, 30 Apr 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=859 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=859 Businesses in the UK have been urged by a marketing provider to improve the return of their email marketing investment... Tue, 29 Apr 2008 11:45:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=857 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=857 Businesses have the opportunity to improve their email marketing by examining customer behaviour rather than a promotion's performance, according to an expert... Tue, 29 Apr 2008 09:43:06 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=858 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=858 The subject line and from address have been highlighted by an expert as two important factors in email marketing... Mon, 28 Apr 2008 11:11:21 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=856 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=856 Every form of online marketing has benefits for growing businesses looking to promote their services to customers, according to an expert... Mon, 28 Apr 2008 09:24:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=855 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=855 The Direct Marketing Association (DMA) has held an event this week to encourage businesses to improve their green credentials... Fri, 25 Apr 2008 15:37:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=854 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=854 Customer address databases have been described by an industry expert as the "lifeblood" of a business that uses direct mail marketing... Fri, 25 Apr 2008 11:58:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=853 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=853 Email marketing has been described by an expert as an "ideal" way for companies to promote their products and services to consumers... Fri, 25 Apr 2008 09:49:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=852 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=852 Growing businesses have been urged by a security company to ensure that their employees use email sensibly and do not put important data at risk... Thu, 24 Apr 2008 15:59:45 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=851 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=851 Online lead generation has been described by an expert as one of the "fastest growing" forms of internet direct marketing... Thu, 24 Apr 2008 11:52:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=850 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=850 A new study has revealed that businesses continue to find direct mail marketing useful when trying to promote their services... Thu, 24 Apr 2008 09:58:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=849 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=849 Multi-touch direct marketing that consists of using a number of techniques has been highlighted as an effective way for businesses to reach consumers... Wed, 23 Apr 2008 15:31:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=848 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=848 Growing businesses must use email marketing "in the right way" to avoid their messages being regarded as spam... Wed, 23 Apr 2008 11:58:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=847 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=847 An online seminar is to be held in the UK to advice businesses on ways to improve their email marketing... Wed, 23 Apr 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=846 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=846 Growing businesses in the UK have been urged to ensure they keep domain names for their websites as small as possible... Tue, 22 Apr 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=844 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=844 Businesses in the UK can benefit from taking time to consider their use of logos and branding on messages to consumers, according to new research... Tue, 22 Apr 2008 11:52:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=845 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=845 Businesses that use email marketing have been urged to ensure they put quality before quantity when using the format... Tue, 22 Apr 2008 08:46:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=843 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=843 Search engine marketing is becoming increasingly popular with companies based in the UK, according to research... Mon, 21 Apr 2008 15:39:45 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=842 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=842 Businesses that use email marketing have been warned to ensure that they treat the need for good data as a priority... Mon, 21 Apr 2008 11:58:36 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=841 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=841 Direct mail marketing has many advantages for growing businesses that use the format to promote its products and services, according to an expert... Mon, 21 Apr 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=840 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=840 Growing businesses that use email marketing have been advised to ensure they keep an eye on how many complaints they receive about their service... Fri, 18 Apr 2008 16:02:20 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=839 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=839 Around half of consumers have made a purchase online after receiving permission-based email marketing, according to new research... Fri, 18 Apr 2008 11:58:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=838 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=838 Selling products and services through a website can be "very cost-effective" for growing businesses, according to an advice service... Fri, 18 Apr 2008 09:50:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=837 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=837 Selling products and services through a website can be "very cost-effective" for growing businesses, according to an advice service... Thu, 17 Apr 2008 16:29:41 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=836 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=836 The first winner of the Institute of Direct Marketing's (IDM) lifetime achievement award has been announced as a speaker at a forthcoming industry event... Thu, 17 Apr 2008 16:00:41 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=835 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=835 Analysing and examining how customers respond to email marketing campaigns can help businesses improve their promotions, according to an expert... Thu, 17 Apr 2008 09:43:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=834 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=834 Quality data is one of the several key ingredients in a successful direct marketing campaign, according to new research... Wed, 16 Apr 2008 15:34:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=833 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=833 A new online seminar is set to outline the "tips, tricks and features" of using email marketing for businesses... Wed, 16 Apr 2008 11:45:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=832 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=832 Basic standards need to be met by businesses when they use email marketing to promote their work, according to an industry expert... Wed, 16 Apr 2008 09:43:10 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=831 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=831 Businesses have been urged to be aware of possible pitfalls when using video clips in their email marketing... Tue, 15 Apr 2008 15:51:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=830 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=830 Growing companies can cause major harm to their reputation by losing or not protecting sensitive business data, according to an IT services firm... Tue, 15 Apr 2008 11:37:06 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=829 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=829 Around 85 per cent of businesses in the UK use email marketing to promote their products and services, according to a new poll... Tue, 15 Apr 2008 09:38:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=828 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=828 Businesses that promote their services through mediums such as email marketing have been urged to not forget about the growing number of older people online... Mon, 14 Apr 2008 15:54:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=827 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=827 Companies could improve their email marketing by hiring a freelance writer to improve the content of their messages, according to an industry firm... Mon, 14 Apr 2008 11:45:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=826 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=826 A new report has claimed that businesses in the UK are planning to increase their spending on marketing over this year... Mon, 14 Apr 2008 09:41:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=825 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=825 New research has found that over 90 per cent of online retailers use email marketing to promote their products and services... Fri, 11 Apr 2008 16:18:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=824 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=824 Businesses that ensure their direct marketing is as efficient as possible can also reap environmental benefits, according to an expert... Fri, 11 Apr 2008 11:53:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=823 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=823 Consumers in the UK are more aware of the benefits of viewing videos online, according to the Internet Advertising Bureau (IAB)... Fri, 11 Apr 2008 10:15:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=822 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=822 Businesses trying to create tailored direct marketing for their consumers must base their efforts on the client's attitude, not demographic data... Thu, 10 Apr 2008 15:53:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=821 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=821 Introducing a simple system for consumers who want to unsubscribe from email marketing campaigns can be a benefit to businesses, according to an expert... Thu, 10 Apr 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=820 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=820 Introducing online video clips into marketing can have major benefits for growing businesses, according to the Internet Advertising Bureau (IAB)... Thu, 10 Apr 2008 09:18:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=819 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=819 Businesses that are planning to begin online marketing campaigns have been told by an expert to put themselves in the minds of their customers... Wed, 09 Apr 2008 15:48:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=818 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=818 A marketing expert has suggested a number of ways in which businesses can improve the promotion of their products and services through email... Wed, 09 Apr 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=817 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=817 New research has found that online advertising expenditure by businesses in the UK has grown by 38 per cent year on year... Wed, 09 Apr 2008 09:51:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=816 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=816 A new initiative has been launched to give growing businesses in London advice on the use of marketing to promote their services... Tue, 08 Apr 2008 15:59:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=815 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=815 A leading insurance body has outlined the importance for growing businesses to ensure that their important files and documents are backed up... Tue, 08 Apr 2008 11:44:53 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=814 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=814 Growing businesses have been told how they can benefit from using email marketing in conjunction with other techniques... Tue, 08 Apr 2008 09:36:59 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=813 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=813 Growing businesses in the UK believe that direct mail would be the most effective marketing method open to them in a recession, according to new research... Mon, 07 Apr 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=812 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=812 A new study has shown how growing businesses may benefit from having an online presence through websites and promotions such as email marketing... Mon, 07 Apr 2008 12:10:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=811 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=811 "Everyone knows" that email marketing works for businesses of all sizes, according to an industry expert... Mon, 07 Apr 2008 09:43:20 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=810 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=810 A regional internet marketing conference is being held next month to advise growing businesses on improving their promotions... Fri, 04 Apr 2008 15:34:02 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=809 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=809 Two business to business (B2B) email marketing experts have announced they are to hold an online seminar focused on lead generation... Fri, 04 Apr 2008 11:57:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=808 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=808 New research has found that the number of email marketing communications received by consumers in the UK has grown by seven percent since 2005... Fri, 04 Apr 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=807 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=807 New research has found that a growing number of people are willing to pick and choose between direct marketing messages sent to them... Thu, 03 Apr 2008 15:52:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=806 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=806 Businesses can increase sales of their products and services by using closed-loop marketing techniques, according to new research... Thu, 03 Apr 2008 11:57:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=805 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=805 A major campaign and pressure group has revealed how it can be difficult for growing businesses to improve their green credentials... Thu, 03 Apr 2008 09:46:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=804 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=804 One of the world's leading computer firms has announced it is sponsoring a seminar theatre at a major direct marketing event in London this month... Wed, 02 Apr 2008 15:53:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=802 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=802 A marketing expert has described the opt-in process for email marketing as the "official start" of a business's relationship with a customer... Wed, 02 Apr 2008 11:57:41 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=803 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=803 A new report has warned growing businesses on the growth of threats to the protection of their data... Wed, 02 Apr 2008 09:44:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=801 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=801 Many businesses in the UK have benefited from the broad scale of the direct mail industry by using it to promote their services, according to an industry expert... Tue, 01 Apr 2008 15:43:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=800 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=800 A training program has been launched in the UK to help businesses and graduates improve their digital skills... Tue, 01 Apr 2008 11:38:16 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=799 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=799 Growing businesses have been warned by a leading industry body to ensure their direct marketing is as effective as possible... Tue, 01 Apr 2008 10:00:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=798 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=798 New research has indicated that without strong data, email marketing strategies are unlikely to be effective... Mon, 31 Mar 2008 15:52:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=797 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=797 A number of groups are looking to limit how direct marketing techniques impact on the environment... Mon, 31 Mar 2008 12:12:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=796 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=796 Quality leads are "absolutely vital" and the key to a successful direct marketing campaign, according to an expert... Mon, 31 Mar 2008 10:13:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=795 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=795 The Institute of Sales and Marketing Management (ISMM) has claimed that direct marketing campaigns still have their place in overall marketing strategies... Fri, 28 Mar 2008 15:54:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=794 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=794 Email marketing is being highlighted as an effective method of communicating with potential clients for companies with tightening budgets... Fri, 28 Mar 2008 11:51:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=793 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=793 Advertising budgets in the Europe, including the UK, have so far escaped the effects of the credit crunch, according to a report... Fri, 28 Mar 2008 10:52:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=792 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=792 Measuring open rates can still offer businesses an insight into the success of their email marketing, according to a marketing expert... Thu, 27 Mar 2008 15:50:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=791 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=791 Consumers are more likely to take notice of direct mail that is personalised to suit their needs than many other marketing channels, according to new research... Thu, 27 Mar 2008 12:05:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=790 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=790 A website's new advice on email marketing has emphasised how important it is for businesses to be as clear as possible with consumers when using the format... Thu, 27 Mar 2008 10:00:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=789 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=789 New research has suggested that growing businesses in the UK could benefit from advertising and marketing their services over the internet... Wed, 26 Mar 2008 15:50:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=788 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=788 Businesses that want to create effective direct marketing campaigns have been urged by an industry expert to make use of their relationship with consumers... Wed, 26 Mar 2008 11:35:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=787 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=787 Growing businesses in the UK have been warned that they should not forget about maintaining and updates their websites... Wed, 26 Mar 2008 09:32:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=786 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=786 A new report on consumer perceptions of spam has highlighted the importance for email marketers to ensure they follow methods of best practice... Tue, 25 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=785 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=785 Businesses can increase a consumer's interest in email marketing messages by ensuring they are personalised to suit their needs, according to an expert... Tue, 25 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=783 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=783 Growing businesses in the UK can benefit from a number of options by using voice over internet protocol (VoIP) telephone services, according to a provider... Tue, 25 Mar 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=784 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=784 Email marketing requires businesses to do a lot of hard work if they want to make the most of the opportunities it provides, according to an e-marketing specialist... Thu, 20 Mar 2008 15:42:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=782 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=782 Businesses that use email marketing to promote their products and services have been warned to ensure they learn from their mistakes... Thu, 20 Mar 2008 12:00:54 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=781 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=781 Growing businesses that are not using email marketing to contact their consumers are "behind the times", according to an expert... Thu, 20 Mar 2008 09:45:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=780 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=780 A growing number of people are more worried than ever about the safety and security of their personal details, according to the Information Commissioner's Office (ICO)... Wed, 19 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=779 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=779 An email marketing expert has revealed some advice on how consumers can become better users of the format... Wed, 19 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=778 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=778 An industry expert has urged businesses to not overlook their existing clients when marketing their products and services... Wed, 19 Mar 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=777 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=777 A new study by media communications agency Carat has predicted that the amount of money spent on online advertising is expected to grow throughout 2008... Tue, 18 Mar 2008 15:45:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=776 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=776 Business to business (B2B) marketers in both the UK and the US are planning to improve the quality of their consumer data, according to new research... Tue, 18 Mar 2008 11:48:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=775 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=775 Businesses of all sizes have been urged to improve the speed of their responses to consumer queries via email... Tue, 18 Mar 2008 09:47:07 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=774 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=774 A new study by Royal Mail has suggested ways in which online-based companies can improve and retain their relationship with consumers... Mon, 17 Mar 2008 16:05:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=773 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=773 Businesses that use email marketing should take some time to get to know the kind of people who are subscribing to their messages, according to an industry firm... Mon, 17 Mar 2008 11:53:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=771 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=771 Growing businesses have been urged to consider the needs of their customers when thinking about promoting and developing their brand... Mon, 17 Mar 2008 10:00:01 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=772 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=772 An e-marketing strategist has stated there is "no excuse" for businesses not to personalise their email marketing messages... Fri, 14 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=770 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=770 A new report by a broadband provider has revealed the concerns that growing businesses in the UK have over internet security... Fri, 14 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=769 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=769 A leading commentator on the direct marketing industry has stated that telemarketing can be "extremely profitable" for businesses who perform it well... Fri, 14 Mar 2008 09:53:22 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=768 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=768 A new study by Infonetic Research has suggested that growing businesses could benefit from using online promotion strategies such as email marketing... Thu, 13 Mar 2008 15:42:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=767 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=767 Growing businesses in the UK have been advised by a leading body on the importance of good communication at all levels of a company... Thu, 13 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=756 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=756 Businesses that use email marketing have been told that it is "vital" for them to place importance on the deliverability of their campaigns... Thu, 13 Mar 2008 09:31:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=757 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=757 Businesses have been urged by a customer relationship management software company to use a "clear, strategic criteria" when planning their email marketing... Wed, 12 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=758 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=758 Over 70 per cent of people tend to open email marketing messages within 24 hours of receiving them, according to a new report... Wed, 12 Mar 2008 11:48:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=759 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=759 Marketing can be effective for growing businesses as long as they ensure their promotions are strategic and planned, according to a public relations body... Wed, 12 Mar 2008 09:44:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=760 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=760 Reducing the amount of waste created by direct mail campaigns has been described by an industry expert as "an economic imperative"... Tue, 11 Mar 2008 15:53:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=761 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=761 A new survey has emphasised the importance of deliverability for businesses using email marketing to promote their products and services... Tue, 11 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=762 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=762 Growing businesses can experience a number of benefits from having an online presence, according to an expert... Tue, 11 Mar 2008 10:06:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=763 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=763 Businesses and professionals have been urged to ensure they measure the impact of their direct marketing campaigns... Mon, 10 Mar 2008 15:45:36 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=764 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=764 A leading marketing expert has stated that the use of a number of different direct marketing techniques is not an immediate threat to direct mail... Mon, 10 Mar 2008 11:50:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=765 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=765 An industry expert has claimed that email marketing can benefit from repeating a message several times... Mon, 10 Mar 2008 09:42:50 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=766 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=766 A conference which has been organised to help businesses measure the success of their online marketing is to be held in London... Fri, 07 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=755 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=755 Email marketing is the most effective format available for UK businesses looking to get people to visit their websites, according to new research... Fri, 07 Mar 2008 12:20:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=754 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=754 Businesses and professionals in the UK have been urged to not ignore regulations on the use of telemarketing... Fri, 07 Mar 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=753 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=753 Businesses have been warned by an industry expert to ensure they take a considered approach to their direct marketing efforts... Thu, 06 Mar 2008 15:30:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=752 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=752 A new alliance has been formed with the specific purpose of making best practice guidelines on business to business (B2B) marketing more widely available... Thu, 06 Mar 2008 11:51:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=751 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=751 A new report by the Direct Marketing Association (DMA) has revealed delivery rates for email marketing improved for the third quarter of 2007... Thu, 06 Mar 2008 09:38:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=750 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=750 Sending out 'one-size-fits-all' direct mail to a number of potential and existing customers is no longer an effective move, new research suggests... Wed, 05 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=741 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=741 The future of direct marketing is to be one of several topics discussed at a forthcoming industry event in London next month... Wed, 05 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=742 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=742 A leading expert has outlined that it is vital for businesses to ensure their email marketing is relevant to its audience in order for it to not be confused as spam... Wed, 05 Mar 2008 09:52:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=743 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=743 An expert has claimed that businesses "simply breed" junk mail if they carry out affinity marketing to a poor standard... Tue, 04 Mar 2008 15:31:34 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=744 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=744 Growing businesses in the UK and Ireland are becoming increasingly aware of the benefits of using mobile technology, according to a new study... Tue, 04 Mar 2008 12:02:04 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=745 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=745 A new book has outlined the importance for businesses to engage customers through direct marketing and other strategies during difficult financial times... Tue, 04 Mar 2008 09:51:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=746 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=746 A new survey has found that direct mail remains the most effective form of direct marketing... Mon, 03 Mar 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=747 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=747 The government has indicated that it may still be prepared to push ahead with an "opt in" scheme for direct marketing in an effort to boost its environmental performance... Mon, 03 Mar 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=748 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=748 Email marketing experts from around the world gathered in Florida last week for MarketingSherpa's annual summit... Mon, 03 Mar 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=749 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=749 Email marketing has been described by a leading expert as a good way for businesses to keep in touch with customers... Fri, 29 Feb 2008 12:21:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=740 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=740 An expert has revealed how having a relevant domain name can help a growing business in its efforts to capture the attention of the public... Fri, 29 Feb 2008 09:54:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=739 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=739 Consumers will only opt-in to a business's email marketing if they trust the firm and have an interest in their services, according to an expert... Thu, 28 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=738 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=738 It has been suggested by a leading marketing body that growing businesses should follow the lead of larger firms to boost the popularity of their brand... Thu, 28 Feb 2008 09:51:56 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=737 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=737 All kinds of internet users in the UK, including growing businesses, are responsible for ensuring their online security programs are up to date, according to an advice body... Wed, 27 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=736 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=736 Growing businesses have been warned by a leading marketing body of the risks posed by re-branding their firms... Wed, 27 Feb 2008 09:54:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=735 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=735 An expert has suggested that growing businesses can benefit from developing a brand to represent their work... Tue, 26 Feb 2008 16:01:52 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=734 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=734 A new report has claimed that direct marketing is the most effective way for businesses to reach potential and existing customers... Tue, 26 Feb 2008 11:51:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=729 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=729 A high percentage of growing businesses are becoming increasingly aware of the importance of online security, according to Get Safe Online... Tue, 26 Feb 2008 09:50:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=730 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=730 The president of an email marketing software company has emphasised the importance for businesses to use good subject lines in the format... Mon, 25 Feb 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=731 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=731 Businesses have been warned that ensuring their customers receive email marketing promotions is "only step one" in a successful campaign... Mon, 25 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=732 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=732 The cost effectiveness of email marketing as a promotional tool makes it "a real bargain" for businesses that use it, according to an expert... Mon, 25 Feb 2008 09:53:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=733 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=733 A new report has suggested that UK businesses using email marketing could benefit from the expected growth of mobile messaging services... Fri, 22 Feb 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=728 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=728 Email marketing is a useful format to help businesses avoid making mistakes in their promotional campaigns, according to a leading firm... Fri, 22 Feb 2008 12:12:40 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=727 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=727 Growing businesses have been warned that they should at least have anti-spyware and anti-virus software installed to protect them from online threats... Fri, 22 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=726 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=726 Mobile email marketing is no longer "a future opportunity" for businesses to take advantage of, according to an industry expert... Thu, 21 Feb 2008 15:35:19 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=714 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=714 Telemarketing can be an "extremely effective" tool for businesses looking to retain their customers, according to a marketing expert... Thu, 21 Feb 2008 11:51:16 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=715 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=715 A number of retailers in the UK are not releasing the full potential of email marketing, according to an expert in the sector... Thu, 21 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=716 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=716 A majority of growing businesses have "no concept" of how using voiceover internet protocol (VoIP) telephones can benefit them, according to a trade association... Wed, 20 Feb 2008 15:40:41 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=717 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=717 New technological innovations are opening up email marketing to a mobile audience, according to leading research firm... Wed, 20 Feb 2008 11:48:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=718 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=718 Growing businesses have been told to ensure they know their audience when using direct marketing to promote their products and services... Wed, 20 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=719 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=719 A marketing company has offered a range of tips to help both professionals and businesses improve their direct mail marketing... Tue, 19 Feb 2008 15:09:47 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=720 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=720 Businesses have been told by a major body to avoid cutting back on their direct marketing during the current economic conditions... Tue, 19 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=721 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=721 Businesses that use direct marketing can save money and reduce their carbon footprint by correctly targeting their audience, according to a leading marketing body... Tue, 19 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=722 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=722 Security software can help growing businesses "minimise the window of opportunity" for people looking to illegally access sensitive business data, according to Kaspersky... Mon, 18 Feb 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=723 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=723 Businesses have been advised by an expert to ensure that they understand the differences between their customers when using email marketing... Mon, 18 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=724 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=724 Direct mail marketing is more likely to be opened by people nearing or past the retirement age, according to an expert in the sector... Mon, 18 Feb 2008 09:37:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=725 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=725 An email marketing expert has suggested that such campaigns can go wrong if certain steps are not followed correctly... Fri, 15 Feb 2008 15:58:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=713 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=713 A lack of awareness about internet security threats could be remedied through offline marketing campaigns, it has been claimed... Fri, 15 Feb 2008 11:59:09 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=712 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=712 A new study has suggests that most business-to-business (B2B) search marketers believe that the competition they encounter has little impact upon their online marketing budgets... Fri, 15 Feb 2008 09:57:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=711 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=711 The potential for improving direct marketing by utilising social networking sites has been highlighted by the chief executive of Magpie, Giles Palmer... Thu, 14 Feb 2008 16:03:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=710 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=710 Taking time to ensure that consumers are presented with relevant, interesting text when they Google search for a business can "maximise click throughs" as a direct marketing tool... Thu, 14 Feb 2008 12:03:02 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=709 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=709 Companies could be wasting large amounts of money on email marketing campaigns that are ineffective because they do not reach the inbox of the intended recipient, it has been claimed... Thu, 14 Feb 2008 09:58:46 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=708 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=708 All regions across the UK is in competition to attract overseas investment, it has been claimed by one expert... Wed, 13 Feb 2008 15:56:45 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=707 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=707 Direct marketing professionals may be interested to know that the Chartered Institute of Marketing (CIM) has announced that it has updated its marketing qualifications... Wed, 13 Feb 2008 12:01:11 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=706 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=706 It is often beneficial for businesses to get the opinion of a professional when considering the best way to market their services, it has been claimed... Wed, 13 Feb 2008 10:04:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=705 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=705 Businesses looking to market their services or products ought to set "distinct" objectives and make their plans "achievable", according to one expert... Tue, 12 Feb 2008 15:57:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=704 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=704 An expert has suggested that customer lifecycle management (CLM) will be a growth area within the marketing sector... Tue, 12 Feb 2008 11:54:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=703 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=703 A significant number of small to medium-sized enterprises (SMEs) are not happy with their current customer interaction process, it has been claimed... Tue, 12 Feb 2008 09:45:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=702 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=702 Ahead of Easter - a time of year that many people begin thinking about making home improvements - retailers have been advised to begin marketing their products early... Mon, 11 Feb 2008 15:52:54 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=701 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=701 A US-based direct marketing expert has called on businesses to consider the impact that an economic slowdown may have on consumers when marketing their services... Mon, 11 Feb 2008 12:29:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=700 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=700 A new study has revealed that a significant number of small businesses in the UK believe that the internet has not helped to improve their company's operations... Mon, 11 Feb 2008 12:02:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=699 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=699 A new forum created to encourage growing businesses to share direct marketing advice has been launched... Fri, 08 Feb 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=698 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=698 Businesses using email marketing have been urged by an expert in the field to recognise the importance of the subject line in their messages... Fri, 08 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=697 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=697 Businesses have been warned that they must ensure their email marketing is relevant to customers if they want to avoid being mistaken for spam... Fri, 08 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=696 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=696 A new UK-based direct mail service set up to give customers more choice on the direct marketing they receive could help business reduce wastage, it has been claimed... Thu, 07 Feb 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=695 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=695 Marketers and businesses using direct marketing have been told by a US expert to use methods other than traditional techniques to reach younger generations... Thu, 07 Feb 2008 11:50:57 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=694 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=694 A new report has encouraged businesses to ensure they use best practice techniques when using email marketing to boost awareness of product and services... Thu, 07 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=693 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=693 An expert has suggested that businesses could enjoy success with their direct marketing efforts if they link their promotions to major national and sporting events... Wed, 06 Feb 2008 15:34:34 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=692 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=692 Businesses have been told by a leading US expert that they should keep their email marketing simple if they want it to be a success... Wed, 06 Feb 2008 11:50:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=691 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=691 Growing businesses have been warned to ensure that members of staff working from home have adequate IT security installed on their remote devices... Wed, 06 Feb 2008 09:33:39 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=690 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=690 Growing businesses have been told by a celebrity environmentalist that they have "an enormous part" to play in helping the UK become greener... Tue, 05 Feb 2008 15:02:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=689 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=689 Businesses are set to be encouraged to improve the green credentials of their direct marketing over the course of this year, according to a major body... Tue, 05 Feb 2008 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=688 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=688 Transactional email marketing has been described by an email systems provider as "one of the most beneficial" promotion tools available... Tue, 05 Feb 2008 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=687 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=687 Growing businesses have been warned by an IT security firm to ensure they give staff sensible advice over the risks caused by connecting USB sticks to work PCs... Mon, 04 Feb 2008 16:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=675 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=675 A leading body representing the direct marketing industry has said that promotions can act as "a key fundraising tool" for charities... Mon, 04 Feb 2008 11:48:16 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=676 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=676 Creating messages that are tailored to meet the needs of consumers is "the trick" to successful direct marketing, according to a leading body... Mon, 04 Feb 2008 09:46:08 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=677 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=677 Growing businesses in the UK are becoming increasingly aware of cyber crime and how to deal with it, according to a major body... Fri, 01 Feb 2008 15:45:07 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=678 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=678 Over 80 per cent of businesses and professionals that use email marketing are expecting to increase expenditure in the format, according to new research... Fri, 01 Feb 2008 15:44:10 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=679 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=679 Growing businesses have an advantage over their larger rivals as they know who their audience is, according to a leading direct marketing body... Fri, 01 Feb 2008 11:44:58 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=680 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=680 Firms should "think like the customer" when designing their direct marketing campaigns, one industry body says... Fri, 01 Feb 2008 10:42:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=681 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=681 Companies should ensure that their email marketing campaigns are relevant to customers, one industry body says... Wed, 30 Jan 2008 16:25:26 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=682 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=682 A marketing expert has claimed that lead generation is set to move "into the spotlight" over the next 12 months... Tue, 29 Jan 2008 14:29:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=683 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=683 Growing businesses have been urged to encrypt sensitive material in order to keep all of their business data protected from theft... Tue, 29 Jan 2008 14:26:06 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=684 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=684 Around 79 per cent of growing businesses believe that environmental issues are important to their organisations, according to new research... Mon, 28 Jan 2008 14:36:13 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=685 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=685 Growing businesses have been urged to encrypt sensitive material in order to keep all of their business data protected from theft... Mon, 28 Jan 2008 13:57:55 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=686 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=686 A US-based online marketing company has launched a new email marketing blog to inform and advise people on how best to use the format for promotions... Tue, 18 Dec 2007 14:58:37 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=672 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=672 Wireless email applications are expected to increase in popularity with growing businesses across Europe, according to a new report... Tue, 18 Dec 2007 14:56:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=673 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=673 A US marketing solutions company has predicted three issues it expects to be vital for businesses using email marketing in the next year... Tue, 18 Dec 2007 14:55:38 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=674 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=674 Home and business email users are becoming more aware on a number of issues surrounding internet security, according to an antivirus software company... Mon, 17 Dec 2007 12:31:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=669 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=669 Businesses have been urged by a leading marketing website to ensure they use people's data responsibly for direct marketing purposes... Mon, 17 Dec 2007 12:30:34 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=670 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=670 Telemarketing is increasingly effective when it is targeted at the right audience, according to the Chartered Institute of Marketing (CIM)... Mon, 17 Dec 2007 12:28:32 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=671 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=671 Businesses have been told by a legal firm to ensure they have an emergency plan in place to deal with breaches of business data protection... Fri, 14 Dec 2007 12:35:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=660 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=660 A quality system of data management is vital for growing businesses that are looking to send relevant direct marketing to previous clients, according to the Chartered Institute of Marketing (CIM)... Fri, 14 Dec 2007 12:35:05 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=661 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=661 Businesses that use email marketing must improve the deliverability of their campaigns, according to the Direct Marketing Association (DMA)... Fri, 14 Dec 2007 12:33:55 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=662 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=662 The importance of timing and targeting in email marketing has once again been emphasised by an expert in the sector... Thu, 13 Dec 2007 14:12:49 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=663 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=663 Direct marketing channels are being subjected to "increasing scrutiny" by businesses looking to measure the success of a campaign, according to a US expert... Thu, 13 Dec 2007 14:09:29 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=664 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=664 The decision of several local authorities in the UK to refuse to recycle direct mail is not a problem for the marketing industry, according to the Direct Marketing Association (DMA)... Thu, 13 Dec 2007 14:07:33 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=665 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=665 Email marketing should be part of "the arsenal" of every business, according to a US industry expert... Wed, 12 Dec 2007 15:20:25 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=666 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=666 Businesses that use clear unsubscribing functions on their email marketing can improve a business's relationship with its consumers, according to an expert... Wed, 12 Dec 2007 15:19:14 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=667 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=667 The Better Regulation Executive (BRE) has revealed plans to do "anything it can" to cut the red tape which blights growing businesses across the UK... Wed, 12 Dec 2007 15:17:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=668 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=668 The use of quality software to analyse email marketing campaigns can help businesses significantly improve their promotions, according to a leading expert... Tue, 11 Dec 2007 14:09:24 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=657 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=657 Many growing businesses across the UK that regularly use the internet are generally unaware of the importance of anti-spyware, according to Get Safe Online... Tue, 11 Dec 2007 14:08:17 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=658 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=658 Around a third of businesses in the UK view climate change as a business opportunity, according to a new study... Tue, 11 Dec 2007 14:06:20 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=659 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=659 Businesses that utilise green direct marketing practices are more likely to be successful with consumers, according to an IT market research expert... Mon, 10 Dec 2007 15:03:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=654 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=654 Growing businesses have been urged by a government-supported advice service to document every part of their company in order to avoid liability claims... Mon, 10 Dec 2007 15:02:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=655 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=655 Companies working on business-to-business marketing are expected to increase their expenditure on online marketing in 2008, according to a new report... Mon, 10 Dec 2007 15:01:15 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=656 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=656 Growing businesses using wireless internet networks have been warned that they should make their connections as secure as possible... Fri, 07 Dec 2007 13:57:35 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=651 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=651 Growing businesses may be suffering owing to the negative impact of the slow broadband speeds on offer in Britain, according to Broadband Choices... Fri, 07 Dec 2007 13:54:16 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=652 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=652 Businesses that use email marketing campaigns have been urged by a software provider to take care when using the format... Fri, 07 Dec 2007 13:54:03 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=653 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=653 The number of people opening direct mail sent by companies has increased for the third year running, research released this week has shown... Thu, 06 Dec 2007 14:27:30 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=648 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=648 More and more businesses are using direct marketing and direct mail for advertising as their effectiveness can be easily recorded, according to a printing expert... Thu, 06 Dec 2007 14:25:28 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=649 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=649 The importance of providing relevant information to consumers through email marketing has been once again emphasised by a US expert... Thu, 06 Dec 2007 14:23:27 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=650 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=650 Businesses that increase their online presence and develop relationships with customers via the internet "have a lot to gain" from it, according to 1&1 Internet... Wed, 05 Dec 2007 12:41:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=645 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=645 Keeping electronic data securely protected is becoming a growing issue for a number of businesses, according to BSI British Standards... Wed, 05 Dec 2007 12:40:10 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=646 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=646 Around a third of businesses in the UK view climate change as a business opportunity, according to a new study... Wed, 05 Dec 2007 12:39:12 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=647 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=647 People over the age of 50 are becoming the fastest growing group of internet users in the UK, according to the Saga group... Tue, 04 Dec 2007 14:34:23 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=642 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=642 A leading marketing expert has urged growing businesses to take care when using data in order to maintain trust with their customers... Tue, 04 Dec 2007 14:31:56 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=643 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=643 Growing businesses could gain major benefits by promoting the ethical qualities of their services and products, according to new research... Tue, 04 Dec 2007 14:30:54 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=644 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=644 The amount of money spent on online advertising, including email marketing, is set to overtake radio and magazine expenditure in three years, according to a new study... Mon, 03 Dec 2007 14:03:48 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=639 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=639 Businesses have been told by a leading US expert that they need to reinvent their marketing strategies if they plan to stay competitive in the next few years... Mon, 03 Dec 2007 14:02:42 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=640 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=640 Businesses that increase their online presence through websites and email marketing are giving themselves "a window to a much wider market", according to smallbusiness... Mon, 03 Dec 2007 14:01:44 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=641 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=641 Relevance and timeliness have been named the most important factors to be considered when creating an email marketing campaign... Mon, 03 Dec 2007 12:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=638 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=638 Achieving relevance in email marketing is not simple for growing businesses and marketers, according to a leading expert... Fri, 30 Nov 2007 14:13:43 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=637 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=637 A business research company has urged companies to ensure that sensitive business data is fully protected from security breaches... Fri, 30 Nov 2007 10:00:00 GMT http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=636 http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=636 A review into how the UK's health and safety system can be improved for growing businesses has been launched this we