A new resource has been launched for growing businesses that are looking to improve their email and direct marketing efforts...

Email marketing has been named by new research as a popular internet-related promotion technique for online retailers...

Businesses have been encouraged to focus on brand response tactics in their advertising by a marketing expert...

Businesses can experience "massive benefits" by retargeting old email marketing campaigns towards consumers who have not previously responded, according to a marketing provider...

The Chartered Institute of Marketing (CIM) has announced plans for a major conference on the growing importance of social marketing...

Businesses have been urged by an expert to not cut back on direct marketing despite fears over a recession...

Businesses may benefit from using both online and TV marketing rather than just using one of the formats, according to new research...

A website that specialises in email marketing advice has extended the amount of information available to businesses that visit it...

Ensuring that email marketing is suitable to be viewed on mobile devices is becoming "a serious issue", according to an expert...

A new tool designed to help companies research the impact of their direct marketing has been launched...