ROI Calculator

Calculate the return you could make from your marketing using our ROI calculator.

  • To get started, select a channel from the drop down list to display a typical response rate.
  • You can change the estimated response rate if necessary.
  • Populate the rest of the fields based on your particular business.
  • Try a few different scenarios and see which ones will work best for you.

Calculate the return you could make from your marketing

 
Calculator

This is the number of people you expect to contact. Please enter a figure without using any commas.

This is the amount of money you have for your marketing campaign.

This is the percentage of people you expect to respond. The pre-populated response rate is based on industry standards, but typical response rates can range from 1 – 10%. Business Strata can offer you data lists that can help increase response rates.

This is the percentage of responders you expect to purchase.

This is the amount of money you make from each purchase.

To try a different scenario press reset, re-choose your channel if necessary and enter new figures.

Disclaimer

Typical response rates are an indication only. The actual response rate you achieve will depend on a variety of factors e.g. the data you use, how well you target your marketing, the creative you use, your product and pricing and the specific industry you operate in.

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