Help FAQ

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New Connections

How can I get my New Connections data quicker?

No-one gets the information before anybody else and email is the quickest delivery method available.

How can I get the most from my New Connections data?

Plan to be ready to sort and work through the data immediately on the dispatch day (the 5th working day of every month).  Plus why not take a look at our marketing advice to make sure you are getting the most benefit from your efforts.

How should I filter my New Connections data?

Cherry pick your prime prospects using industry and premises type and number of employees to identify your best opportunities.

What does N,R,O, and B mean on the New Connections spreadsheet?

The column headed N, R, O, B on the New Connections spreadsheet tells you who you are calling:

  • N = New
  • R = Relocated
  • O = New Owner
  • B = New Branch

Check who you are calling using this column and adapt your call accordingly!

What about my competition?

New Connections is designed to give you an edge over your direct competition.  However you should also make clear to potential clients why your company is the one to deal with, whether that be competitive prices, customer care or range of products and services.

Should I send the same information to all the contacts in my New Connections data?

Use the information you have to personalise your approach e.g.”our company specialises in newly relocated companies/brand new business start-ups/deals with a number of businesses in your industry sector...”

A personalised approach will help maximise your success!

Is New Connections data worth re-using?

Yes.  Ensure you diarise to follow up any leads where perhaps the "Senior Decision Maker" is away or unavailable.  Other companies often don’t and they miss out.  What's more you have the opportunity to use the data as many times throughout the year as you wish and we highly recommend regular follow-up to maximise your success.

Why are there two contact names provided in the data?

There are two contact names provided with the data.  Ensure you address any correspondence to the “Senior Decision Maker” rather than the “Last Verified Contract" who is just the person who our verified the information as correct.

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