New Connections data is a 12 month subscription service.  The data is supplied on the 5th working day of every month so you can plan your marketing activities around its delivery.  The simple spreadsheet format makes it easy for the data to be transferred into databases and CRM systems for direct mail and/or telemarketing activity.

We deliver the data to you on a monthly basis and ensure only the most recent business changes are included.  Acting fast to communicate to these companies offers you the best opportunity to generate high conversion rates from your marketing campaigns.

The details we provide for each business record include:

• Company name and address
• Senior decision maker
• Telephone number - screened against the Telephone Preference Service (TPS)
• Business type
• Date of change - always within 3 months of verification

View a sample record of New Connections data here.

To get the most from your New Connections data and increase the return on your marketing investment, we recommend using the data as soon as it is released for an integrated direct mail and telemarketing campaign.

Direct mail and telemarketing campaigns can work well in isolation, but you greatly increase the chance of success with a combined campaign.  It can be as simple as following up your direct mailing with a courtesy call to check the information was received or taking the opportunity to see if they need any further information or assistance. 

Remember, making personal contact with your potential customers can make all the difference when trying to win new business.